Jordan Vale

• Led global brand, demand generation, product marketing, communications, and e-commerce for a $180M outdoor portfolio. • Grew marketing-sourced revenue from $18M to $47M (+161%) and increased qualified pipeline 2.4x in three years. • Repositioned the flagship brand and launched a customer-led lifecycle program that lifted repeat purchase 22% and conversion 31%. • Built and coached a 28-person team across brand, performance, creative, CRM, and analytics; improved CAC efficiency 34%. • Owned a $12M annual budget and executive revenue planning, delivering 18% annual growth through portfolio and channel optimization.

• Directed integrated marketing across a $75M agency and client portfolio spanning B2B, consumer, and regional media brands. • Owned a $7.5M budget and operating plan; improved return on ad spend 42% through channel mix, testing, and attribution. • Designed multi-channel campaigns across paid social, search, audio, events, email, and content, generating $24M in influenced pipeline. • Grew recurring client revenue 29% and raised retention from 82% to 91% by instituting customer insights and quarterly growth reviews. • Hired and developed 16 marketers while building scalable planning, measurement, and agency partner standards.

• Led brand strategy and integrated planning for 18 national and high-growth clients across outdoor, technology, and retail. • Developed positioning, audience architecture, and go-to-market plans that contributed to $60M in client revenue growth. • Increased campaign engagement 48% through research-driven creative platforms and full-funnel media orchestration. • Managed a 9-person strategy team and partnered with creative, UX, data, and account leadership to win $11M in new business. • Introduced testing and measurement frameworks that reduced campaign waste 27% and strengthened executive reporting.

Dean's Leadership Fellow; Graduate Marketing Association

Magna Cum Laude; President, Advertising Club