Chief Marketing Officer
Horizon Cloud Analytics · Chicago, IL
Jan, 2021 · Present
• Lead a 28-person marketing org spanning brand, demand gen, product marketing, content, and events; report to CEO and sit on exec leadership team.
• Grew marketing-sourced pipeline from $18M to $61M ARR influence in 3 years while cutting CAC by 22% through channel mix and attribution overhaul.
• Repositioned the company from infrastructure tooling to decision intelligence; launched category narrative that lifted SQLs 41% YoY.
• Built ABM program covering 240 enterprise accounts; influenced $24M closed-won with sales in FY2024.
• Owned $9.2M annual marketing budget and vendor stack (Marketo, Salesforce, 6sense, Drift).
VP of Marketing
Brightlane Commerce · Chicago, IL
Mar, 2017 · Dec, 2020
• Scaled marketing from 6 to 19 people; established product marketing and lifecycle functions from scratch.
• Drove 3.4x increase in qualified pipeline and supported Series C fundraising with investor-facing brand assets.
• Launched partner co-marketing program that contributed 18% of new logo revenue.
• Redesigned website and demand funnel; improved demo-request conversion from 1.9% to 4.1%.
Director of Brand & Content
Northwind Media Group · Chicago, IL
Jun, 2013 · Feb, 2017
• Built content engine (blog, podcast, webinars) that generated 120k monthly organic visits.
• Led rebrand across web, sales collateral, and events for a 400-person media company.
• Managed agency relationships and a $1.8M brand/creative budget.