Chief Marketing Officer
Northbridge Cloud · Atlanta, GA
2021 · Present
Own brand, product marketing, demand gen, and content for a 180-person B2B SaaS company (~$42M ARR).
Rebuilt ICP messaging and launch playbooks; cut CAC 22% while growing qualified pipeline 38% YoY.
Led rebrand and website redesign that lifted demo conversion 19%; partnered with Sales on ABM for enterprise.
Manage 14-person marketing org plus agency roster; set OKRs tied to pipeline and NRR.
VP of Marketing
Brightline Retail Tech · Atlanta, GA
2017 · 2021
Scaled marketing from early growth to Series C; grew inbound MQLs 3.1x and helped sales hit $28M ARR.
Launched category narrative for retail analytics; won 2 industry awards and 40+ analyst mentions.
Built field + digital mix (events, webinars, paid, SEO) with weekly revenue dashboards for exec team.
Director of Brand & Content
Harbor & Co. Agency · Atlanta, GA
2014 · 2017
Led brand strategy and content for mid-market clients in fintech, health, and e-commerce.
Grew retainer book 45%; hired and mentored a 6-person creative/content pod.