Riley Santos

Marketing Intern

Miami, FL, United States

Professional Summary

Marketing Intern with hands-on experience in social content, email campaigns, and event support for consumer brands. Strong at turning briefs into on-brand posts, tracking simple campaign metrics, and coordinating with creative and sales teams. Seeking a full-time junior marketing role where curiosity and execution speed matter.

Employment History

Marketing Intern

Brightwave Consumer Brands · Miami, FL

Jun, 2025 · Present

Drafted and scheduled 40+ social posts/month across Instagram and TikTok; average engagement +18% vs prior intern cohort. Built weekly performance snapshots in Sheets (reach, CTR, saves) and presented highlights in standup. Supported two pop-up events: coordinated vendor checklists, on-site signage, and post-event photo recaps.

Marketing Assistant (part-time)

Coral Key Coffee Co. · Miami, FL

Jan, 2024 · May, 2025

Wrote weekly email newsletters (open rate ~32%) featuring seasonal drinks and loyalty perks. Managed Google Business Profile updates and review reply drafts for the district manager. Designed simple Canva creatives for in-store promos and tracked coupon redemptions.

Campus Marketing Associate

University of Miami Student Media · Coral Gables, FL

Sep, 2022 · Dec, 2023

Promoted campus events via Instagram Stories and flyer drops; grew followership ~25% over two semesters. Partnered with club leaders on brief creative packages (copy + visual direction). Maintained a shared content calendar and asset folder for the marketing team.

Education

B.S. Marketing

University of Miami · Coral Gables, FL

Sep, 2021 · May, 2025

GPA: 3.6 Relevant coursework: Consumer Behavior, Digital Marketing Analytics, Brand Strategy

Skills

Social media

Canva

Google Analytics

Mailchimp

Excel/Sheets

Copywriting

Event support

A/B testing

Spanish