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Zoe Ramirez

Marketing Intern
Austin, TX, United States

Professional Summary

Marketing intern with hands-on experience in social content, email campaigns, and basic analytics. Comfortable drafting captions, scheduling posts, and supporting event promo for consumer brands. Eager to grow into a full-time marketing coordinator role.

Employment History

Marketing Intern
Bright Harbor Brands · Austin, TX
Jun, 2025 · Present
Drafted 40+ social captions per month across Instagram and TikTok; helped lift average engagement about 18% on campaign posts. Built weekly email drafts in Klaviyo and A/B tested subject lines for a 12% open-rate lift on one product drop. Supported two in-store pop-ups: created flyer copy, tracked RSVPs (180+ guests), and collected post-event feedback. Compiled simple weekly dashboards in Google Sheets (reach, CTR, UTM tags) for the marketing manager.
Content Assistant
Lone Star Student Media · Austin, TX
Sep, 2024 · May, 2025
Produced short-form video scripts and thumbnail text for campus brand partners. Managed a content calendar of 15+ posts per week; coordinated with designers on brand-safe visuals. Wrote SEO-minded blog blurbs (300–500 words) that drove about 25% more referral clicks versus the prior semester baseline.
Barista / Social Helper
Riverbend Coffee Co. · Austin, TX
Jan, 2023 · Aug, 2024
Photographed daily specials and posted Stories that grew local followers by about 900 in 8 months. Trained 3 new baristas on guest service and POS; maintained high mystery-shop scores. Assisted weekend promo days (loyalty punch cards, sample tastings).

Education

B.A. Marketing
University of Texas at Austin · Austin, TX
Aug, 2022 · May, 2026
Expected May 2026. Relevant coursework: Consumer Behavior, Digital Marketing, and Marketing Analytics. GPA: 3.6.

Skills

Social media (Instagram, TikTok, Canva)
Email marketing (Klaviyo basics)
Google Analytics and Google Sheets
Copywriting, content calendars, and UTM tracking
Event support and basic SEO

Languages

English · native
Spanish · intermediate

Hobbies

Campus marketing club, thrift styling, and the local coffee scene.