Riley Chen

Marketing Intern

Austin, United States

Professional Summary

Results-driven Marketing Intern with hands-on experience in social content, campaign analytics, and event support for consumer and B2B brands. Comfortable shipping weekly content calendars, pulling funnel metrics in Google Analytics and HubSpot, and coordinating influencer/micro-creator outreach. Seeking a full-time associate role where curiosity, clean writing, and experiment-minded execution matter.

Employment History

Marketing Intern

Brightline Consumer Co. · Austin, TX

Jun, 2025 · Present

Planned and scheduled 40+ social posts/month across Instagram and TikTok; grew organic reach ~28% over one quarter Built a weekly dashboard in Google Sheets + GA4 tracking CTR, saves, and landing-page sessions for 3 product launches Coordinated 12 micro-creator packages (briefs, assets, FTC disclosures) that drove 1,400+ tracked affiliate clicks Supported a pop-up activation: drafted day-of scripts, collected 320 email signups, and logged UTM performance

Marketing Intern (part-time)

Hill Country SaaS Collective · Austin, TX

Jan, 2024 · May, 2025

Wrote and A/B tested 8 nurture email variants in HubSpot; improved average open rate from 19% to 26% Researched competitor messaging and produced a 12-page battlecard used by sales for outbound Managed Notion content calendar and asset handoffs between design and demand-gen

Student Marketing Assistant, McCombs Career Center

University of Texas at Austin · Austin, TX

Aug, 2022 · Dec, 2023

Designed Canva graphics and copy for career-fair campaigns reaching 2,000+ students Tracked RSVPs and post-event surveys; summarized insights for staff after each major event Moderated Instagram Q&A sessions and replied to inbound DMs within 24 hours

Education

B.B.A. Marketing

University of Texas at Austin, McCombs School of Business · Austin, TX

Aug, 2022 · May, 2026

GPA 3.6; Dean’s List (2 semesters); American Marketing Association (AMA) chapter member

Skills

Content calendars

Copywriting

Canva