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Aiden Cross

B2B Account Executive
Austin, TX, United States

Professional Summary

B2B Account Executive with 7+ years closing mid-market SaaS and technology deals across the Southwest. Expert in complex multi-stakeholder sales cycles, MEDDICC qualification, and land-and-expand motions for $40K–$250K ACV contracts. Consistently ranks in the top quartile for pipeline conversion and net-new ARR—known for crisp discovery, executive storytelling, and disciplined CRM hygiene that keeps forecasts honest.

Employment History

Account Executive, Mid-Market
Harborline Revenue Cloud · Austin, TX
Apr, 2022 · Present
• Own a $1.8M annual quota selling revenue operations SaaS to 200–2,000 employee companies across TX, CO, and AZ; closed $2.1M ARR in FY2025 (117% of plan). • Run full-cycle deals from discovery through procurement: average sales cycle 78 days; win rate 32% on qualified MEDDICC opportunities (up from 24% team baseline). • Built a land-and-expand playbook that lifted net revenue retention to 118% on book of 41 accounts; average expansion +$38K within 9 months of initial close. • Partnered with Solutions Consultants on 3–5 concurrent proof-of-value pilots; cut POV-to-close time ~22% by standardizing success criteria and exec business reviews. • Forecast accuracy within ±6% for six consecutive quarters via rigorous Salesforce stage discipline and weekly mutual close plans with economic buyers.
Business Development Representative → Account Executive
Texas Channel Partners · Round Rock, TX
Jun, 2019 · Mar, 2022
• Generated and progressed pipeline for regional IT/security distribution across Central Texas; sourced $4.2M in influenced hardware + SaaS attach revenue in 2021. • Promoted from BDR to AE after exceeding outbound meeting quota 5 of 6 quarters; personally closed first $180K multi-vendor deal within 4 months of AE ramp. • Built territory map of 120 mid-market accounts; booked 18+ qualified discovery meetings/month via cold call, LinkedIn, and partner-sourced intros. • Coordinated with vendor SEs (Cisco, CrowdStrike, Microsoft CSP) on joint demos; improved partner-sourced win rate from 19% to 28%. • Maintained HubSpot + Salesforce hygiene above 95% field completeness; coached two new BDRs on talk tracks and objection handling.
Sales Development Representative
Brightforge AI · Austin, TX
Aug, 2017 · May, 2019
• Outbound SDR for early-stage ML ops startup; booked 220+ qualified demos for AEs selling $25K–$90K platform licenses to data/engineering leaders. • Exceeded monthly SQL target by average 34% in year two; contributed to Series A pipeline that supported a $12M raise narrative. • Ran high-volume sequences in Outreach + LinkedIn Sales Navigator; A/B tested messaging that improved reply rate from 4.1% to 7.8%. • Qualified inbound trial users with discovery scorecards; reduced AE-rejected handoffs by ~40% after introducing ICP fit checklist. • Documented competitive battle cards vs. two peer startups; used in weekly enablement huddles with a 6-person sales pod.

Education

B.B.A. Marketing (Sales Concentration)
McCombs School of Business, The University of Texas at Austin · Austin, TX
2017
Minor: Management Information Systems | Dean's List (4 semesters)

Skills

Analytical Thinking Skills
Customer Relations
Business Development

Courses

Salesforce Certified Sales Cloud Consultant (associate-level coursework + admin fundamentals)
Salesforce
MEDDICC / Challenger Sale workshops (internal + vendor enablement)
Internal + vendor enablement
Gong Conversation Intelligence power-user certification
Gong