Brand Marketing Manager
Riverbend Consumer Co. · Nashville, TN
Jan, 2022 · Present
• Led brand platform refresh across web, social, retail, and email that lifted aided brand awareness 18% in 9 months (brand lift study).
• Built always-on content system (UGC + studio) producing 40+ assets/month; organic social engagement +62% YoY.
• Ran quarterly campaign calendar with product marketing and sales; 3 flagship launches hit 112–128% of pipeline targets.
• Negotiated agency and creator partnerships totaling ~$1.2M annual spend; cut CPM 21% via testing roadmap.
• Introduced weekly performance rituals (CTR, CAC, ROAS, share of voice) shared with leadership and regional teams.
Senior Marketing Specialist
Music City Goods · Nashville, TN
Mar, 2019 · Dec, 2021
• Owned seasonal campaign planning for e-commerce and wholesale; holiday revenue +34% YoY on flat media budget.
• Launched email/SMS lifecycle flows (welcome, abandon, win-back) that added $890K incremental attributed revenue in 18 months.
• Partnered with design on packaging and PDPs; conversion rate +1.8 pts after messaging/visual rewrite.
• Managed influencer seeding program (80 creators); tracked content with UTM taxonomy and weekly scorecards.
Marketing Coordinator
Southern Peak Apparel · Chattanooga, TN
Jun, 2016 · Feb, 2019
• Coordinated photo shoots, retail lookbooks, and trade-show booths for 12+ seasonal drops.
• Built first competitive intel tracker and monthly brand report for leadership.
• Supported PR and community events that earned 25+ local media mentions in 2 years.