Ava Sinclair

• Set enterprise marketing strategy for a $480M portfolio of household and personal-care brands, connecting consumer insight, innovation, and commercial planning across retail and direct channels. • Repositioned flagship lines around wellness and everyday value; refreshed architecture and creative platform lifted aided consideration 18% and grew repeat purchase 22% in two years. • Built an integrated demand engine spanning brand, performance, CRM, retail media, and partnerships, increasing qualified pipeline 41% while reducing blended acquisition cost 16%. • Led annual planning, agency ecosystem, and $38M budget governance; introduced test-and-learn measurement that redirected 12% of spend toward higher-return programs. • Hired and coached a 34-person team across brand, digital, insights, content, and marketing operations; partnered with CEO and board on growth narratives and quarterly performance reviews.

• Owned brand strategy and integrated campaigns for a 120-store specialty retail network, partnering with merchandising and e-commerce leaders on seasonal growth plans. • Unified customer segmentation, loyalty, and creative standards across five banners; improved campaign conversion 27% and increased loyalty enrollment 35% year over year. • Launched an always-on content and influencer program that delivered 8.4M incremental qualified impressions and lifted organic traffic 44%. • Negotiated agency and production roster, consolidating vendors to save $2.1M annually while expanding testing capacity and speed to market. • Presented portfolio performance, market trends, and investment scenarios to executive leadership; mentored 11 marketers into expanded roles.

• Directed digital acquisition, lifecycle marketing, and analytics for a multi-brand media business serving 9M monthly readers and subscribers. • Rebuilt SEO, paid media, and conversion programs around audience intent; grew qualified traffic 68% and digital subscriptions 31% over four years. • Introduced marketing automation, lead scoring, and behavioral cohorts that improved trial-to-paid conversion 24% and reduced churn 14%. • Managed a $9M channel budget and cross-functional roadmap spanning product, editorial, sales, and data science; created dashboards adopted in weekly operating reviews. • Developed partnership campaigns with regional publishers and cultural institutions, creating $4.6M in attributed revenue and a repeatable launch playbook.

Concentration in marketing analytics and strategy; Dean’s Leadership Fellow; consulting practicum for a regional consumer brand.

Magna cum laude; student marketing association president; co-op placements in consumer research and media planning.