Rebecca Cho

Built integrated GTM that lifted ARR from $48M to $126M in 36 months; marketing-sourced pipeline share rose from 28% to 51%. Cut blended CAC 31% while doubling SQLs by rebuilding PLG onboarding, lifecycle email, and paid acquisition around ICP tiers. Launched category narrative ("ops intelligence") that drove 4.2x organic traffic and 68% of enterprise opportunities via content + webinars. Hired and scaled marketing from 14 to 42 FTEs; instituted OKR cadence tying brand, PMM, and demand to pipeline and NRR. Partnered with Product and Sales on pricing packaging that lifted expansion ARR 22% YoY without increasing churn.

Grew e-comm revenue 3.1x to $89M; retail doors from 120 to 410 while holding brand NPS above 72. Rebuilt creative + media stack; improved ROAS 2.4x and reduced paid dependency from 61% to 39% of new customers via CRM/loyalty. Led rebrand and packaging refresh that lifted shelf conversion 18% in national grocery pilots across 1,200 stores. Partnered with product and sales to launch 3 hero SKUs contributing 34% of YoY growth in year three. Built influencer + retail media programs that delivered 1.8M incremental attributable visits in peak holiday season.

Owned positioning for core analytics suite; supported $22M ARR expansion and 2 successful upmarket packages. Built competitive battlecards and sales enablement that improved win rate 19% in mid-market segment. Ran launch programs for 6 major releases; average first-90-day adoption hit 41% of active accounts. Established customer advisory board (28 members) that shaped roadmap and produced 12 case studies used in enterprise deals.

Professional marketing certification

Google Analytics certification

Inbound marketing certification