Brielle Santos

Own organic + paid social for 8 client brands; grew aggregate engagement 47% YoY while holding CPA under $18 across Meta and LinkedIn campaigns. Rebuilt email nurture sequences in HubSpot (12 flows); lifted open rates from 22% to 34% and drove $210K attributed pipeline in 2024. Led monthly SEO content calendar (24+ pieces/year); increased non-brand organic sessions 63% and secured 14 first-page rankings for priority keywords. Built Looker Studio dashboards tying UTM spend to MQLs; cut weekly reporting time by 6 hours for the account team.

Managed $45K/month Google Ads + Meta budget; improved ROAS from 2.1x to 3.8x through audience segmentation and creative testing. Launched loyalty email program (Klaviyo) to 48K subscribers; generated $320K incremental revenue in 18 months. Coordinated seasonal campaign launches with merchandising and store ops; supported 3 peak holiday seasons with on-time creative delivery. A/B tested landing pages and CTAs; raised e-commerce conversion rate from 1.9% to 2.7%.

Supported donor acquisition campaigns across email, Facebook, and events; helped grow monthly giving roster by 28%. Wrote and scheduled social content (3–5 posts/week); grew combined followers from 4.2K to 11.5K. Tracked campaign KPIs in Google Analytics and Sheets; produced board-ready monthly summaries for development leadership. Coordinated volunteer story photo shoots and newsletter features that contributed to a 19% lift in year-end appeal response.

Graduated 2018 (Dean’s List 4 semesters; Digital Marketing Club)