Aurelia Nightingale-Boateng

Junior Market Research Analyst

Madison, WI, United States

Professional Summary

Junior Market Research Analyst in Madison with 3+ years supporting consumer and B2B studies across dairy, retail, and SaaS. Skilled in survey design, SPSS/R, Qualtrics, and turning messy datasets into clear recommendations for product and marketing teams. Known for clean decks, tight timelines, and bilingual English/French fieldwork support.

Employment History

Junior Market Research Analyst

Badger Insights Group · Madison, WI

Jun, 2023

Designed and fielded 18+ online and in-person surveys (n=200–2,400) for CPG and regional retail clients; cut average field time 22% by refining screener logic. Built SPSS/R dashboards and crosstabs for brand-tracking waves; flagged a 9-pt awareness gap that redirected a $180K media buy. Facilitated 12 hybrid focus groups and synthesized findings into 8-slide exec briefs used by three VP stakeholders. Partnered with sales to scope RFPs; contributed research plans that won $240K in new annual contracts.

Market Research Coordinator

Lakeshore Consumer Lab · Milwaukee, WI

Aug, 2021 · May, 2023

Managed Qualtrics programming, panel recruitment, and data QA for 30+ studies per year with <1% soft error rate. Produced weekly category share reports from Nielsen/Circana extracts for dairy and snack clients. Trained two interns on codebook standards and open-end coding; documentation still used team-wide.

Research Intern

University of Wisconsin Survey Center · Madison, WI

Jan, 2021 · Jul, 2021

Supported CATI and web modes for public-opinion projects; completed 400+ call hours with high completion rates. Cleaned and labeled datasets in Excel/R for faculty clients; wrote methods notes for two published working papers.

Education

B.S. Marketing & Statistics (double focus)

University of Wisconsin–Madison · Madison, WI

Sep, 2017 · May, 2021

GPA 3.6; Marketing Research Certificate Dean’s List (4 semesters)

Skills

Qualtrics

SPSS

R (statistical programming)

Excel (advanced)

Google Analytics

Tableau (basic)

Survey design

Conjoint basics

Focus groups

Crosstabs

Storytelling decks

French (professional working)

Extra-curricular Activities

Foundations Certificate

Insights Association

Jan, 2024

Industry certification covering research ethics, sampling, questionnaire design, and data quality standards.

Google Analytics Individual Qualification (GA4)

Google

Mar, 2023

Certified in GA4 event tracking, audience segmentation, and reporting for marketing insights.

Marketing Research Certificate

UW–Madison

May, 2021

Completed applied coursework in consumer research, multivariate statistics, and survey methodology.