Digital Marketing Manager
Brightfield Commerce · Nashville, TN
Jan, 2021 · Present
• Own a $1.2M annual paid + organic budget across Google Ads, Meta, and LinkedIn; cut CAC 22% while growing qualified pipeline 31% YoY.
• Rebuilt the SEO content system (topic clusters + internal links); organic sessions up 48% and demo requests from organic up 27% in 12 months.
• Launched lifecycle email + SMS with HubSpot (welcome, abandoned cart, win-back); email-attributed revenue +$890K in the last fiscal year.
• Partner with sales on MQL definitions and scoring; improved MQL-to-SQL conversion from 18% to 29%.
• Run weekly creative and landing-page A/B tests; document winners in a shared playbook used by three brand teams.
Marketing Specialist
Riverbend Media · Nashville, TN
Jun, 2018 · Dec, 2020
• Managed Google Ads and Meta campaigns for 12 regional retail and hospitality clients with combined monthly spend of ~$180K.
• Built GA4 dashboards and UTM standards that cut weekly reporting time from 6 hours to under 90 minutes.
• Wrote and edited blog + landing copy that supported a 35% lift in paid landing conversion for a home-services client.
• Coordinated freelancers for design and video; kept launch calendars on time for seasonal campaigns.
Marketing Coordinator
Music City Startup Hub · Nashville, TN
Aug, 2016 · May, 2018
• Supported founder events, newsletter, and social for a 200+ member startup community.
• Grew newsletter list from 1,200 to 4,800 subscribers with consistent weekly sends and event follow-ups.
• Tracked event ROI and sponsor deliverables in spreadsheets shared with the ops lead.