Chief Marketing Officer
Harborlight Consumer Brands · Boston, MA
Jan, 2021 · Present
Lead brand, performance media, product marketing, and creative for a $420M multi-brand CPG portfolio across grocery, e-commerce, and club; grew net revenue +18% YoY while holding media CAC within −6% of plan.
Rebuilt the digital demand pipeline (paid social, search, retail media); lifted e-commerce contribution from 11% to 24% of total revenue in 30 months and improved blended LTV:CAC from 2.4x to 3.7x.
Orchestrated 7 major product launches with R&D and sales; first-90-day velocity beat category benchmarks by 22% on average; two SKUs reached national distribution in year one.
Consolidated 4 agencies into a dual-partner model; cut agency spend 19% while raising creative effectiveness scores and cutting campaign cycle time from 11 to 6 weeks.
Own marketing P&L (~$48M) and a team of 34 FTEs plus contractors; instituted weekly pipeline and brand-health reviews adopted by the executive team.
Partnered with CFO on pricing and promo architecture; protected gross margin +210 bps through targeted trade-spend optimization without sacrificing share.
VP Marketing
North Atlantic Media Group · Boston, MA
Mar, 2016 · Dec, 2020
Ran demand generation, content, events, and brand for a B2B media and events platform serving 180k+ subscribers; grew MQLs +64% and pipeline influenced revenue +41% over three years.
Built an integrated content and webinar engine that produced ~40% of qualified pipeline at 0.6x the CAC of paid acquisition; launched a flagship annual summit (1,200 attendees).
Led a 16-person marketing org across brand, demand gen, product marketing, and marketing ops; introduced Salesforce + Marketo hygiene that cut duplicate leads 55%.
Negotiated and managed sponsorship and co-marketing partnerships worth ~$6M annually; expanded enterprise account coverage with sales leadership.
Directed rebrand and site redesign that raised organic sessions +48% and demo-request conversion +31% within two quarters of launch.
Director of Marketing
Beacon Street Analytics · Cambridge, MA
Jun, 2012 · Feb, 2016
Owned early-career B2B growth marketing for a SaaS analytics startup (Series A→B); scaled inbound MQLs from ~80/mo to 650/mo and shortened sales cycle 18%.
Stood up performance media, SEO, and nurture programs; achieved payback under 9 months on paid channels by year two.
Wrote positioning and sales enablement for three product releases; supported ARR growth from $4M to $18M alongside the founding GTM team.
Hired and mentored first two marketing generalists; established reporting cadence used through Series B fundraising.