Zoe Park

• Redesigned onboarding flows for a customer-facing SaaS product, simplifying first-run decisions and clarifying activation paths. • Ran usability tests with target users, synthesized findings, and translated evidence into prioritized interaction improvements. • Partnered with engineering on reusable design-system components and documented usage guidance in Figma. • Improved task-completion metrics through iterative prototyping, validation, and post-release review.

• Created wireframes for a B2B analytics dashboard, mapping key workflows with product and customer-success partners. • Conducted competitive audits to identify interaction patterns, information-architecture opportunities, and product gaps. • Built an accessibility checklist covering keyboard navigation, focus states, contrast, and semantic labeling. • Produced Figma prototypes for stakeholder reviews, incorporating feedback into annotated handoff-ready flows.

• Led the UX for a community workshop signup experience, aligning participant needs with maker-lab operations. • Conducted user interviews with learners and volunteers to identify friction in scheduling, eligibility, and confirmation steps. • Iterated a poster-to-web registration flow, improving content hierarchy and reducing ambiguity across print and digital touchpoints.

Relevant coursework: User-Centered Design, Interaction Design, Information Architecture, Human-Computer Interaction, and Design Research.