Product Marketing Manager
Cascade Signal Labs · Seattle, WA
Mar, 2022 · Present
Own GTM for three core products used by 1,200+ mid-market accounts; shipped 8 major launches with coordinated web, email, webinar, and partner motions.
Built competitive battlecards and win/loss program that lifted competitive win rate 11 points in head-to-head deals over 4 quarters.
Partnered with product on pricing/packaging refresh that increased average ACV 18% without raising churn.
Created sales enablement kits (talk tracks, demo scripts, objection handlers) adopted by a 35-person AE/SDR org; cut new-hire ramp time by ~3 weeks.
Ran quarterly customer advisory sessions and turned insights into messaging updates and 2 feature prioritization briefs.
Product Marketing Specialist
Harborline Analytics · Seattle, WA
Jun, 2019 · Feb, 2022
Led launch messaging for a self-serve analytics add-on that reached $2.4M ARR in first 12 months.
Wrote website and in-app copy; A/B tested homepage hero and CTA, improving trial signup conversion 14%.
Built persona research and journey maps for RevOps and data-analyst buyers used company-wide in roadmap reviews.
Coordinated 12 webinars and 3 conference booth narratives with demand gen; attributed $890K pipeline in FY21.
Marketing Associate
Northwest Digital Collective (agency) · Portland, OR
Aug, 2017 · May, 2019
Supported product launches for 6 SaaS clients: press kits, landing pages, and email nurture sequences.
Produced competitive teardowns and feature comparison pages that clients reused in sales cycles.
Managed editorial calendar and social for two client brands; grew combined LinkedIn following 40% YoY.