Chief Marketing Officer
Northstar Commerce · New York, NY
Jan, 2021 · Present
• Built integrated brand + demand org of 42; cut CAC 28% while growing pipeline 3.2x in 24 months
• Launched category narrative and ABM program that sourced $48M pipeline in FY2025
• Repositioned product line for mid-market; win rate vs top competitor rose from 31% to 47%
• Partnered with Sales and Product on launch calendar; 6 major releases with coordinated GTM
VP of Marketing
Harborline SaaS · Boston, MA
Mar, 2017 · Dec, 2020
• Scaled demand gen from $4M to $22M ARR influence; owned SEO, paid, content, and events
• Built product marketing function; shipped battlecards and ROI tools used by 90+ AEs
• Cut paid CAC 35% via creative testing and channel mix; grew MQLs 2.4x YoY
Director of Brand & Growth
Brightfield Media · New York, NY
Jun, 2012 · Feb, 2017
• Led rebrand and site rebuild; organic traffic +180% in 18 months
• Ran lifecycle and partnerships that added 65k qualified subscribers
• Managed agency roster and $3.2M annual media budget