Morgan Hale

Chief Marketing Officer

Austin, TX, United States

Professional Summary

Results-driven Chief Marketing Officer with 15+ years leading brand, growth, and demand generation for B2B SaaS and consumer tech. Scaled pipeline from mid-market to enterprise, built high-performing marketing organizations, and partnered with sales and product on go-to-market. Strengths in brand positioning, product marketing, lifecycle, and revenue attribution. Known for connecting category narrative, channel mix, and sales enablement to measurable pipeline and win-rate gains.

Employment History

Chief Marketing Officer

Brightlane Analytics · Austin, TX

Jan, 2021

Built marketing org from 6 to 28; owned brand, demand gen, product marketing, content, and events Grew qualified pipeline 3.2× and cut CAC 27% via multi-channel attribution and ABM Launched category narrative and rebrand that lifted win rate 11 pts in enterprise deals Partnered with Sales on MEDDIC-aligned messaging; contributed to $48M ARR run-rate

Education

MBA, Marketing

McCombs School of Business, UT Austin · Austin, TX

2012

B.A. Communications

University of Michigan · Ann Arbor, MI

Skills

Brand Strategy

Demand Generation