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Leila Haddad

Senior UX Designer
Raleigh, NC, United States

Professional Summary

Senior UX designer with 8+ years shipping research-backed product experiences for B2B SaaS and consumer platforms across the Research Triangle. Expert in Figma, design systems, accessibility (WCAG), and end-to-end discovery through high-fidelity prototyping. Partners closely with PMs and engineers to turn ambiguous problem spaces into clear flows, measurable usability gains, and cohesive visual systems.

Employment History

Senior UX Designer
Piedmont Product Studio · Raleigh, NC
Mar, 2023 · Present
Lead UX for a multi-product SaaS portfolio serving ~120k monthly active users; own discovery, IA, interaction design, and design-system evolution. Redesigned the core onboarding and workspace setup flows; cut time-to-first-value by ~28% and raised activation from 54% to 71% (product analytics, H2 2025). Built and govern a Figma design system (tokens, components, accessibility annotations) adopted by 6 product squads; reduced designer–dev handoff defects by ~35%. Run continuous research (interviews, usability tests, surveys) with a quarterly roadmap of validated insights shared to leadership and engineering. Mentor 2 mid-level designers; facilitate design critiques and accessibility reviews on every major release.
UX Designer
Triangle Digital Works · Durham, NC
Jun, 2019 · Feb, 2023
Designed responsive web and mobile experiences for fintech and healthcare clients from discovery workshops through developer-ready specs. Led usability testing programs (5–8 participants per study); recommendations improved task success rates by 20–40% across three flagship products. Created interactive prototypes in Figma/ProtoPie used for stakeholder buy-in and engineering estimation; shortened feedback cycles from weeks to days. Collaborated with content and brand teams to align UX writing, empty states, and error patterns with a consistent voice. Partnered with front-end engineers on WCAG 2.1 AA remediation for a patient portal serving 40k+ users.
UX Research Assistant / Freelance Designer
NC State Design Lab · Raleigh, NC
Aug, 2017 · May, 2019
Supported faculty-led HCI studies on educational tools; recruited participants, moderated sessions, and synthesized findings into actionable reports. Freelance: designed marketing sites and MVP dashboards for early-stage Triangle startups (wireframes → hi-fi UI in Sketch/Figma). Built annotated user flows and clickable prototypes that helped two client teams raise seed funding pitch decks with clearer product stories. Taught undergraduate workshop sessions on personas, journey maps, and basic usability heuristics.

Education

B.A. Graphic Design
North Carolina State University · Raleigh, NC
May, 2017
Minor: Human-Computer Interaction Relevant coursework: Interaction Design, Typography, User Research Methods, Information Architecture, Visual Communication

Skills

Figma
FigJam
User research
Usability testing
Design systems
Prototyping (Figma, ProtoPie)
Accessibility (WCAG 2.1)
Information architecture
Journey mapping
Wireframing
Design tokens
Stakeholder workshops
Agile / Scrum
Basic HTML/CSS

Courses

Certifications & Recognition
Nielsen Norman Group (NN/g)
Nielsen Norman Group UX Certificate (Interaction Design) Mentored NC State Design Lab juniors (2018–2019) Speaker, TriangleUX Meetup — “Shipping accessible design systems” (2024)