Chief Marketing Officer
Horizon Cloud Analytics · Chicago, IL
Jan, 2021 · Present
Grew qualified pipeline equating to ~$48M ARR influence in 3 years by rebuilding demand gen, ABM, and partner marketing.
Cut CAC 22% while increasing MQLs 65% via lifecycle email, paid search rebuild, and content-led SEO program.
Led rebrand and website relaunch that lifted organic traffic 140% and demo conversion 31%.
Built and mentored a 28-person marketing org spanning brand, product marketing, growth, and ops.
Partnered with Sales to launch tiered ABM that won 40+ enterprise logos in target verticals.
VP of Marketing
Lakeview Commerce · Chicago, IL
Mar, 2016 · Dec, 2020
Owned full-funnel marketing for a mid-market e-commerce platform; helped company grow from Series B to Series D.
Launched product marketing playbooks that shortened sales cycle 18% and improved win rate 12 points.
Built community and events program (virtual + Chicago field) generating 3,200+ SQLs annually.
Negotiated agency and media stack that reduced wasted spend ~$1.1M/year.
Director of Brand & Communications
North Loop Media Group · Chicago, IL
Jun, 2011 · Feb, 2016
Led brand, PR, and content for a portfolio of digital media properties.
Drove flagship campaign that grew newsletter subscribers to 850K and lifted ad yield 27%.
Managed crisis communications and executive thought leadership across major industry outlets.