Marketing Coordinator
Riverbend Commerce · Austin, TX
Jan, 2023 · Present
• Coordinated 20+ integrated campaigns across email, paid social, webinars, and partner channels, supporting a 28% increase in marketing-sourced pipeline.
• Built HubSpot workflows and email nurture sequences that lifted qualified demo conversions by 19%.
• Produced campaign briefs, landing-page copy, and sales enablement content with product and revenue teams.
• Managed weekly performance reporting in Google Analytics and Looker, translating insights into A/B tests that improved landing-page conversion by 14%.
• Organized launch timelines and agency deliverables across six concurrent initiatives.
Marketing Associate
Hill Country Brands · Austin, TX
Jun, 2020 · Dec, 2022
• Supported integrated product launches and seasonal campaigns across email, social, retail, and influencer channels, reaching 2M+ annual impressions.
• Managed content calendars and coordinated 40+ creative assets per quarter with internal designers and external vendors.
• Segmented customer audiences and tested subject lines, increasing email click-through rate by 22%.
• Monitored Meta Ads and Google Analytics performance, reallocating a $75K quarterly budget toward the highest-performing audiences.
• Maintained campaign documentation, invoices, and timelines to keep cross-functional projects on schedule.
Marketing Intern
Capital City Media · Austin, TX
May, 2019 · Aug, 2019
• Assisted with research, copywriting, and social scheduling for 12 consumer and local-business accounts.
• Built weekly performance reports from Google Analytics and native social insights, surfacing recommendations for account leads.
• Drafted email newsletters and blog updates that helped increase average client engagement by 17%.
• Coordinated creative files, approvals, and publication deadlines across a fast-paced editorial calendar.