Content Marketing Manager
Hill Country SaaS Co. · Austin, TX
Mar, 2022 · Present
• Own full-funnel content for Series B workflow SaaS (~$28M ARR): SEO hub, blog, customer stories, webinars, gated playbooks
• Grew non-brand organic sessions 118% YoY; first-page keywords 34→91; cadence 6–8 pieces/month
• Monthly webinars ~420 registrants; ~$1.9M content-influenced closed-won last four quarters
• Landing-page A/B tests: gated conversion 9.2%→14.8%
• HubSpot editorial calendar + persona matrix; cut content turnaround 3 weeks→8 business days
• Manage 2 freelance writers + agency SEO; coach PMM on launch narratives
Senior Content Specialist
Lone Star Digital Media · Austin, TX
Jun, 2019 · Feb, 2022
• Led content for 5 B2B tech/professional-services clients; SEO briefs + GA/Search Console reporting
• Cybersecurity client blog IA redesign; organic demo requests +41% in 9 months
• C-suite thought leadership / LinkedIn ghost posts; engagement 2.4× baseline
• Quarterly content audits; recovered ~18% lost organic on one marketplace SaaS
• Paid media landing-page copy; supported ~22% CAC reduction on two campaigns
Marketing Coordinator
Capital City Startups Collective · Austin, TX
Aug, 2017 · May, 2019
• Content + events for 90-company startup community: newsletter, spotlights, workshop pages
• Newsletter 4.2K→11.8K subscribers, 38% open rate; 24 founder workshops/year
• Social LinkedIn/Twitter; following +65% over 18 months
• Sponsor packages/case studies; 6 annual partnership renewals
• Monthly board-ready KPI summaries