Marketing Analytics Intern
Summit Ridge Outdoor Co. · Salt Lake City, UT
May, 2026 · Present
Built a GA4 funnel analysis across 1.2M monthly sessions that pinpointed a 38% shipping-step drop-off; the resulting checkout fix lifted conversion 11% (~$180K annualized).
Wrote 25+ SQL queries in BigQuery feeding three Looker Studio dashboards, cutting weekly reporting prep from 6 hours to under 2 for the 9-person marketing team.
Read out 14 A/B tests on email subject lines, landing pages, and promo banners, flagging 3 underpowered tests and standardizing a sample-size calculator now used team-wide.
Cleaned up UTM taxonomy for 400+ live campaign links, reducing "(not set)" and unattributed traffic in GA4 from 22% to 4%.
Own the Monday KPI report (revenue, CAC, ROAS, email CTR) for the CMO, adding week-over-week variance notes that cut follow-up questions by half.
Partnered with paid social to build a Meta Ads creative-fatigue tracker in Python (pandas), reallocating $35K of monthly spend to top-quartile ads and improving ROAS 0.6x.
Digital Marketing Assistant (Part-Time)
University of Utah Office of Admissions · Salt Lake City, UT
Sep, 2024 · Apr, 2026
Managed organic Instagram and TikTok calendars for prospective students, growing followers 41% (18K to 25.4K) and lifting average engagement rate from 3.1% to 5.6%.
Built a HubSpot lead-scoring view for 30K+ prospective-student contacts, helping counselors prioritize outreach and raising campus-visit sign-ups 17% year over year.
Ran 20+ email A/B tests on subject lines and send times; winning variants improved open rate 9 points and application-start clicks 23%.
Coordinated $12K in Meta Ads campaigns for out-of-state recruitment, cutting cost per inquiry from $14.80 to $9.20.
Research Assistant
David Eccles School of Business — Consumer Behavior Lab · Salt Lake City, UT
Jan, 2024 · Aug, 2024
Recruited and scheduled 320+ participants for 6 consumer-choice experiments on price framing and product labeling, maintaining a 94% show rate.
Cleaned and merged Qualtrics survey exports in Python (pandas) and R, building reproducible datasets used in two working papers.
Ran descriptive statistics, t-tests, and logistic regressions under faculty supervision, and drafted results tables and charts for a conference poster.