Isla Meridian

• Repositioned a 4-brand portfolio and launched integrated paid, retail, email, and social campaigns that lifted aided awareness 18% and generated $4.2M in attributed revenue. • Built a modular brand system, messaging architecture, and creative briefing process adopted across 6 product lines, cutting campaign production time 30%. • Led quarterly customer research, media testing, and dashboard reporting; improved paid social ROAS 42% while reducing CAC 21%. • Directed agency and cross-functional teams of 12 across 20+ launches, delivering 96% of campaigns on time and within budget.

• Managed integrated launch plans for 14 B2B and DTC clients, increasing average qualified pipeline 35% and improving campaign-on-campaign conversion 24%. • Developed positioning, audience segmentation, creative briefs, and content calendars across paid search, LinkedIn, email, and web channels. • Introduced weekly performance reviews and A/B testing that reduced cost per lead 28% and lifted email engagement 31%. • Coordinated 8-person internal and freelance teams, delivering 60+ assets per quarter with 98% on-time completion.

• Supported seasonal campaigns for 18 retail locations, coordinating promotions and local partnerships that increased store traffic 16% year over year. • Maintained content calendars and produced 120+ social, email, and in-store assets annually, raising organic engagement 38%. • Tracked weekly sales and channel analytics, surfacing insights that improved promotional response rates 22%. • Organized photo shoots, vendor timelines, and community events with budgets up to $75K and zero missed launch dates.