Maya Ellison

• Support integrated social, email, and paid-media campaigns for five small-business clients, coordinating weekly content calendars and approvals. • Drafted 30+ platform-ready captions and short-form creative briefs; improved average organic engagement by 22% across a spring campaign cycle. • Build monthly performance snapshots in Google Analytics and Looker Studio, translating reach, CTR, and conversion trends into clear recommendations. • Coordinate with designers and account managers to maintain brand voice, meet deadlines, and document campaign learnings.

• Managed a student-led editorial calendar across Instagram, TikTok, and a weekly newsletter reaching 4,000+ students. • Planned promotional campaigns for 12 campus events, partnering with clubs to produce briefs, graphics requests, and day-of coverage. • Increased newsletter open rate from 31% to 39% by testing subject lines, segmenting audiences, and reviewing monthly analytics. • Trained four new contributors on brand guidelines, accessibility basics, and efficient content review workflows.

• Created flyers, social posts, and volunteer emails for monthly food-distribution events serving 300+ neighborhood families. • Recruited 45 student volunteers through targeted campus outreach and coordinated check-in communications for six events. • Interviewed program participants and shaped concise impact stories for donor updates, helping the team maintain a consistent, respectful voice.

• GPA: 3.7/4.0; Dean’s List, 2024–2025. • Relevant coursework: Consumer Behavior, Marketing Research, Digital Marketing Analytics, Integrated Marketing Communications. • Student American Marketing Association — Events Committee volunteer; collaborated on workshops and employer panels.