Leila Mansour

Own full-funnel marketing for a $180M ARR cloud collaboration platform; grew qualified pipeline 62% YoY while holding CAC payback under 11 months. Rebuilt brand and product narrative across web, sales enablement, and analyst relations; lifted win rate in competitive deals by 14 points. Scaled paid + organic demand org from 18 to 41 marketers; introduced shared MQL→SQL scorecards with Sales that cut lead waste 28%. Launched partner co-marketing program contributing $22M influenced pipeline in the first year.

Led brand, product marketing, and demand for a Series C analytics SaaS; supported ARR growth from $28M to $95M. Built category messaging and launch playbooks for three major product lines; two launches exceeded first-quarter pipeline targets by 35%+. Stood up ABM motion for enterprise accounts that produced 2.4x higher opportunity creation vs. broad demand campaigns. Hired and mentored directors across content, growth, and PMM; reduced time-to-hire for key marketing roles by 30%.

Owned acquisition and lifecycle for a digital media / SaaS hybrid serving mid-market brands. Scaled inbound + paid channels to $4.2M annual marketing-sourced pipeline; improved SQL conversion 19% via nurture redesign. Partnered with Product on pricing experiments that increased trial-to-paid conversion 11%. Built marketing ops stack (attribution, CRM hygiene, campaign taxonomy) adopted company-wide.