Jordan Hale

• Built and led a 40-person product organization spanning product management, design, research, and product operations; introduced career ladders and quarterly planning that lifted roadmap predictability to 92%. • Drove product-led growth and packaging changes that grew ARR from $48M to $96M in three years, while improving net revenue retention from 108% to 121%. • Unified four acquired products into a shared cloud platform, cutting implementation time 35%, reducing infrastructure spend 22%, and creating a single cross-sell motion adopted by 70% of enterprise accounts. • Launched AI-assisted workflow features with responsible-use guardrails, reaching 38% weekly adoption among target users and contributing $9M in expansion pipeline within 12 months. • Partnered with the CEO, CFO, CRO, and board on IPO-ready operating metrics, investment cases, and customer narrative; established a product council that accelerated high-priority decisions by 40%.

• Led product strategy and execution from Series A through Series C, helping grow annual recurring revenue from $8M to $42M and supporting a 5x increase in enterprise valuation. • Launched a self-serve analytics suite with guided onboarding, templates, and usage-based packaging; reduced time to value from 21 days to 3 days and lifted trial-to-paid conversion 46%. • Instituted quarterly OKRs, product discovery reviews, and outcome-based roadmap planning, improving on-time delivery 30% and increasing feature adoption 2.4x. • Built and coached a 16-person product, design, and research team across two locations; established hiring and leveling systems that cut time-to-fill critical roles by 35%.

• Owned strategy and roadmap for an enterprise workflow platform used by 1,200+ customer organizations; grew recurring revenue 28% through role-based automation and integrations. • Promoted to Director of Product after building a customer-centered planning process that aligned engineering, sales, and services around quarterly outcomes and measurable adoption goals. • Led 75+ customer discovery interviews and workflow studies; translated insights into a prioritization model that reduced critical usability issues 40% and increased renewal confidence. • Delivered API, permissions, and reporting capabilities that shortened enterprise implementation cycles 25% and opened a repeatable expansion path across strategic accounts.

Product strategy, technology management, and operations; leadership practicum focused on SaaS growth.

Computer science foundation with emphasis on human-computer interaction and software systems.