Elliot Park

Own brand strategy and annual campaign calendar for two flagship product lines generating $42M revenue Launched repositioning campaign that lifted aided brand awareness 18% and increased e-commerce conversion 12% YoY Cut creative production costs 22% by building modular asset systems and a shared brand toolkit for agencies Partner with product and sales to ship co-branded retail activations across 1,200+ store doors Manage $1.8M media and creative budget; report weekly KPIs to CMO and brand council

Drove product launch messaging for three SaaS SKUs; influenced $6.4M first-year ARR from launch cohorts Built competitive messaging framework used by SDRs and AEs; reduced time-to-first-deck for new reps by 40% Produced case studies, webinars, and nurture sequences that improved MQL-to-SQL conversion 15% Coordinated agency creative for paid social and ABM programs targeting mid-market buyers

Supported brand and content work for CPG and hospitality clients; managed asset libraries and campaign calendars Drafted social copy, email campaigns, and landing-page briefs under senior brand leads Tracked campaign performance in Google Analytics and weekly reports for account teams