Vivian Cho

• Own global brand, growth, and customer strategy for a $480M portfolio spanning three consumer categories. • Repositioned flagship portfolio around insight-led segments, lifting aided awareness 18 points and consideration 24% in two years. • Built integrated demand engine across paid, owned, retail, and partner channels; increased qualified pipeline 42% while improving CAC 27%. • Lead 46-person marketing organization and $38M annual budget; instituted test-and-learn governance that redirected 15% of spend to higher-return channels. • Partner with CEO, CFO, and commercial leaders on pricing, innovation, portfolio architecture, and annual planning; launched four products generating $72M first-year revenue.

• Directed brand platform, audience strategy, content, and partnerships for a fast-growing digital media portfolio reaching 28M monthly users. • Clarified positioning and launched a multi-channel brand campaign that grew direct traffic 31% and subscriptions 19% year over year. • Managed 18 marketers plus agency partners across lifecycle, social, editorial, and experiential programs; delivered $9M in annual media value. • Introduced audience segmentation and marketing mix reporting, improving campaign ROAS 36% and reducing launch cycle time from 12 to 7 weeks. • Negotiated strategic collaborations with publishers and technology partners that expanded distribution into 14 new markets.

• Led integrated marketing strategy for 22 B2C and B2B accounts across technology, retail, and lifestyle categories, managing teams of 9–14. • Developed research-backed positioning, campaign architecture, and launch plans that contributed to $18M in client-attributed revenue. • Grew agency retainer revenue 44% through executive relationships, rigorous quarterly business reviews, and expansion of analytics and CRM services. • Built the agency’s first marketing operations practice, standardizing attribution, dashboards, experimentation, and lifecycle nurture programs. • Mentored account leads and creative strategists while raising on-time delivery to 96% across a 40-project annual portfolio.

Dean’s List; Marketing Association leadership; capstone on customer-led portfolio growth.

Magna Cum Laude; student newspaper marketing editor; coursework in consumer behavior, media economics, and public relations.