Vivienne Shore

• Built a 42-person marketing org spanning brand, PMM, demand, content, and events; cut CAC 28% while growing pipeline 3.1x in 36 months. • Led category launch for ApexCloud Data Fabric; drove 180% YoY MQLs and helped close $92M in influenced ARR. • Repositioned company from infrastructure utility to AI-native platform; NPS of brand perception rose from 31 to 58. • Partnered with Sales on ABM for Fortune 500 accounts; 64% of enterprise wins touched marketing-sourced or influenced pipeline. • Owned $18M annual marketing budget; renegotiated agency stack and brought creative in-house, saving $2.4M/year.

• Scaled marketing from 8 to 26 people; supported company growth from $22M to $95M ARR ahead of Series D. • Launched product-led growth motion with freemium trial; trial-to-paid conversion improved from 9% to 16%. • Built analyst relations program resulting in Leader placement in two major industry quadrants. • Ran integrated campaigns across LinkedIn, Google, and events that generated $41M influenced pipeline in FY2020.

• Owned multi-channel demand programs for a mid-market SaaS suite; doubled SQL volume in 24 months. • Rebuilt website and content engine (blog, webinars, case studies); organic traffic +210% in 18 months. • Managed regional field marketing across West Coast; average event ROI 4.6x.

Managed integrated marketing programs across brand, content, and demand for high-growth consumer and technology startups; built the foundation for later SaaS leadership.