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Soren Hale

Chief Operating Officer
Boston, MA, United States

Professional Summary

Operations executive with 15+ years scaling multi-site services and SaaS-enabled logistics. Known for tightening unit economics, standing up OKR rhythms, and leading cross-functional teams through M&A integration. Combines P&L ownership with hands-on process design.

Employment History

Chief Operating Officer
Harborline Commerce Group · Boston, MA
Jan, 2021 · Present
• Own P&L for a $180M multi-channel commerce platform across 4 regional hubs and 620 FTEs. • Cut fulfillment cost per order 18% in 24 months by redesigning warehouse slotting and carrier mix. • Led post-acquisition integration of two regional distributors ($42M combined revenue) in under 9 months. • Installed weekly ops reviews and quarterly OKRs; improved on-time ship rate from 91% to 98.4%.
VP of Operations
North Atlantic Supply Co. · Providence, RI
Mar, 2016 · Dec, 2020
• Directed manufacturing and distribution for industrial packaging lines serving 1,200+ B2B accounts. • Reduced plant downtime 27% via preventive maintenance program and spare-parts kanban. • Opened a second fulfillment site in Worcester; doubled East Coast same-day coverage without raising headcount ratio. • Partnered with finance to reforecast SKU mix; lifted gross margin 340 bps over three years.
Director of Operations
Bay State Logistics Partners · Cambridge, MA
Jun, 2011 · Feb, 2016
• Built last-mile and cross-dock playbooks for e-commerce and medical-supply clients. • Scaled ops team from 45 to 140 while keeping OSHA recordables below industry average. • Negotiated 3PL contracts that saved ~$2.1M annually versus prior vendor stack.

Education

MBA, Operations & Strategy
Boston University Questrom School of Business · Boston, MA
2011
B.S., Industrial Engineering
Northeastern University · Boston, MA
2006

Skills

Project Management Skills
Analytical Thinking Skills
Business Development