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Nia Okello

Chief Marketing Officer
Chicago, IL, United States

Professional Summary

Results-driven Chief Marketing Officer with 15+ years scaling B2B and consumer brands across SaaS, retail, and fintech. Built demand engines that grew pipeline 3×, launched category-defining campaigns, and led cross-functional teams of 40+. Known for blending brand storytelling with rigorous performance marketing and clear ROI.

Employment History

Chief Marketing Officer
Apex Commerce Cloud · Chicago, IL
Jan, 2021 · Present
• Grew qualified pipeline equaling +210% YoY by rebuilding the full-funnel demand system (content, paid, partner, events). • Cut CAC 28% while lifting win rate 11 pts through tighter ICP messaging and sales-enablement playbooks. • Led rebrand and product launch that earned 18M+ earned impressions and 40% lift in brand consideration. • Built and mentored a 42-person global marketing org spanning brand, growth, product marketing, and ops.
VP of Marketing
Northline Payments · Chicago, IL
Mar, 2017 · Dec, 2020
• Owned brand and growth for a Series C fintech; drove ARR from $28M to $95M with integrated ABM and partner programs. • Launched analyst-relations program resulting in two Magic Quadrant placements and 65% more inbound enterprise RFPs. • Redesigned website and conversion paths; lifted demo request rate 2.4× in nine months.
Director of Brand Marketing
Horizon Retail Group · Chicago, IL
Jun, 2013 · Feb, 2017
• Directed omnichannel campaigns across 120 stores and e-comm; +34% online revenue in peak season. • Built loyalty CRM journeys that raised repeat purchase rate 19% and average order value 12%. • Managed $14M annual media budget with agency partners; consistently beat CPA targets by 15–20%.

Education

MBA, Marketing
Northwestern University Kellogg School of Management · Evanston, IL
2011 · 2013
B.A., Communications
University of Illinois Urbana-Champaign · Urbana, IL
2005 · 2009

Skills

Brand Strategy
Demand Generation
ABM
Product Marketing
Performance Media
Marketing Ops
CRM/Lifecycle
Analyst Relations
Team Leadership
Budgeting & Forecasting
SEO/Content
Partnerships

Languages

English
Swahili